Helping business school professors become influential thought leaders in their chosen field.
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The Problem
Most professors assume that their PhD and peer-reviewed publications naturally confer authority.
But outside the academy, their expertise is neither seen nor understood .
Decision makers don’t read academic journals.
And most scholars are not taught how to translate their knowledge into real-world authority for the professionals who need it most.
The Origin
I followed the traditional academic path and succeeded with more than 11,000 citations to date.Â
Yet my journal work rarely had the impact I was aiming for.
That influence came through publishing in Harvard Business Review, MIT Sloan Management Review, and Forbes, and speaking at venues like the World Economic Forum and the Clinton Global Initiative — platforms where ideas enter managerial conversations and shape decisions.
When I started, there was no roadmap for that transition. Progress came through trial and error.
What emerged —and was validated through interiviews with leading academic authorities—is a pathway to significantly shorten the learning curve for any academic looking to influence executive thinking.
The Approach
Academic Authority is a program designed to shorten the path from academic expertise to real-world influence.
You can work through the system individually via our online training program, or implement it at scale through customized faculty development for your institution.