Biosphere Rule #5- Function Over Form (3)

This is the THIRD of five videos on BIOSPHERE RULE #5 -FUNCTION OVER FORM. 

Biosphere Rule #5:  – Fulfill customers’ functional needs in ways that sustain the value cycle.

Biosphere Rule #5, Function Over Form, is focused on fulfilling customer’s functional needs in ways that sustain the value cycle.  As always, the biosphere serves as our guide. Nature has been experimenting with a variety of species playing different ecosystem roles for billions of years. The diversity of the biosphere’s innovation is impressive. For example, there over 200,000 species doing some form of pollination, including moths, butterflies and bees, as well as bats, birds and bears. Nature is not fixated on the specific organism doing the work, but more on the function - pollination - being fulfilled. It's the functions that provide the ecosystem services needed to sustain the biosphere.