The Biosphere Rules ยท Online Course
Design circular businesses the way nature would.
Nature's five rules for circular, regenerative business โ taught one by one in 26 self-paced video lessons by Dr. Gregory Unruh.
Peer-reviewed foundations
Published in California Management Review & Harvard Business Review
The Biosphere Rules framework was published by Berkeley-Haas's California Management Review and Harvard Business Review โ read the research before you enroll.
The problem
94% of raw materials become waste before a product is even finished.
The industrial economy runs on a straight line from extraction to landfill. The biosphere has run a zero-waste circular economy for 3.8 billion years โ and its operating rules are knowable, teachable, and profitable.
Inside the course
Nature's five rules, taught one by one
26 self-paced video lessons โ a welcome session, then each rule in five focused videos.
1 ยท Materials Parsimony โ simplify your material palette: fewer, safer, fully recyclable inputs.
2 ยท Value Cycling โ design closed loops that recover materials and recirculate value.
3 ยท Power Autonomy โ move operations toward self-sufficient renewable energy.
4 ยท Sustainable Product Platforms โ build circular product families on shared platforms.
5 ยท Function Over Form โ sell the function customers need and unlock service models that outperform ownership.
Your Instructor
Dr. Gregory Unruh
Endowed professor at George Mason University and Sustainability Guest Editor for MIT Sloan Management Review. The Biosphere Rules grew from his research published in California Management Review and Harvard Business Review, and has been taught to executives and graduate leaders on four continents.
Enroll in the course
$195 ยท one-time ยท self-paced
Certificate of completion included.
Want the strategy companion too? Get both courses โ $395
Prefer to start with the book? $49.95 on Amazon
Backed by a 30-day money-back guarantee.
Frequently asked questions
Who is this course for?
Product, operations, strategy, and sustainability professionals designing circular business models โ and the instructors who teach them. No technical background required.
How much time does it take?
26 focused video lessons, entirely self-paced. Most participants complete the program in three to five weeks alongside a full-time role.
Do I need the book?
No โ the course stands alone. The book is an excellent companion and desk reference.
What if it isn't right for me?
Every course is backed by a 30-day money-back guarantee โ email us within 30 days of purchase for a full refund.