The Biosphere Rules · Circular Economy
Nature already cracked the circular economy. Learn its rules.
A biomimetic framework for designing circular, regenerative businesses — turning nature’s material genius into sustainable profit.
The framework
Design like nature. Profit like a business.
Close the loop
Design products and materials to cycle back into use — not pile up as waste.
Learn from nature
Nature runs a circular economy with zero waste. Its rules translate directly to how you design and build.
Profit from circularity
Turn circular, regenerative design into cost savings, new revenue, and resilience.
The Book
The Biosphere Rules
Nature’s Circularity Secrets for Sustainable Profits — the field guide to designing circular, regenerative businesses, with real cases from industry.
$49.95 on Amazon
Inside the course
Nature’s five rules, taught one by one
26 self-paced video lessons — a welcome session, then each rule taught in five focused videos.
1
Materials Parsimony
Simplify your material palette the way nature does — fewer, safer, fully recyclable inputs.
2
Value Cycling
Design closed loops that recover materials and recirculate value instead of discarding it.
3
Power Autonomy
Move operations toward self-sufficient, renewable energy — the way living systems power themselves.
4
Sustainable Product Platforms
Build circular product families on shared platforms instead of one-off redesigns.
5
Function Over Form
Sell the function customers actually need — and unlock service models that outperform ownership.
The Course
Take the online course
The complete, self-paced program — 26 video lessons through all five rules. See the full curriculum, published research, and enrollment details.
$195 · one-time
Backed by a 30-day money-back guarantee.
Get both programs
Pair The Biosphere Rules with the Sustainability Frontier
Circular-economy execution and strategy together — both online courses for $395 instead of $490.
Your Instructor
Dr. Gregory Unruh
Dr. Unruh is the originator of The Biosphere Rules and holds an endowed professorship at George Mason University. His work on circular economy and sustainable business has appeared in Harvard Business Review, MIT Sloan Management Review, and beyond.
For institutions
Bring the Biosphere Rules to your organization
Keynote lectures, executive education, and adoptable course modules for business schools, industry associations, and companies.
Not ready for the course?
Start with the published research.
The circular-economy thinking behind this program is publicly documented. Read it in the world's leading management outlets — then come back when you're ready to apply it.