The Sustainability Frontier · Strategy
Find the few sustainability issues that actually matter — and turn them into advantage.
A field-tested framework for cutting through the noise, deciding where to act, and making sustainability a source of competitive strength — not a compliance cost.
3 questions
to triage any issue on your desk
1 framework
that works in any industry
10+ years
refined with executive leaders
“
You've done for sustainability strategy what Porter did for competitive strategy.
Harvard Business Review editor · in conversation
Why it works
Sustainability isn’t the problem. Knowing where to focus is.
Cut through the noise
A simple triage test separates the handful of issues that are truly strategic from the many that aren’t.
From cost to advantage
Reframe sustainability as a strategic lever, not a line item — and find where doing the right thing and winning overlap.
See around corners
Spot issues moving from the fringe to mainstream before they become a cost — or a rival’s advantage.
The Book
Strategy on the Sustainability Frontier
The strategy book for the sustainability era — the field guide to the framework, with real cases and the triage test you can apply Monday morning.
$49.95 on Amazon
Inside the course
Two frameworks. One complete strategy system.
22 self-paced video sessions, taught by Dr. Unruh.
Part I · 6 sessions
The Sustainability Frontier
How sustainability issues move from the fringe, through the regulatory era, into the market era — and how to read where any issue on your desk sits on that path.
Part II · 16 sessions
The Five C’s of Sustainability Strategy
1
Clarify
Purpose, values, capabilities — and the external issues and impacts that matter to your business.
2
Commit
The strategic role of public commitments — and how they function as a management tool.
3
Collaborate
Why collaboration keeps growing, the forms it takes, and mutual collaborative commitments.
4
Create
Types of sustainability innovation — and business-model innovation that delivers it.
5
Capture
Investor expectations, the sustainability value space, and tactics for capturing the value you create.
The Course
Take the online course
The complete, self-paced program — 22 video sessions that take you through both frameworks. See the full curriculum, endorsements, and enrollment details.
$295 · one-time
Backed by a 30-day money-back guarantee.
Get both programs
Pair the Frontier with The Biosphere Rules
Strategy and circular-economy execution together — both online courses for $395 instead of $490.
From executive leaders
What graduates say
“Before, I felt overwhelmed by the sheer volume of issues; afterward, it felt like I’d found a flashlight in the dark.”
Shivani Kamal · EMBA graduate, technology & security
“I now see sustainability not as a compliance or CSR activity, but as a core component of business strategy.”
Manoj Sundar Rajendran · EMBA graduate
“Gregory Unruh’s ideas helped me articulate something I had intuitively felt for years.”
Justus Steenbeek · EMBA graduate
Your Instructor
Dr. Gregory Unruh
Dr. Unruh holds an endowed professorship at George Mason University and has published dozens of articles in Harvard Business Review, Forbes, and California Management Review. He serves as Sustainability Guest Editor for MIT Sloan Management Review — and has spent a decade refining this framework with executive leaders.
For institutions
Bring the Frontier framework to your organization
Keynote lectures, executive education, and adoptable course modules for business schools, industry associations, and companies.
Not ready for the course?
Start with the published research.
The thinking behind this program is publicly documented. Read it in the world's leading management outlets — then come back when you're ready to apply it.